First-party measurement with Consent Mode v2 on B2B sites
Measure page views and form starts without loading analytics by default. Consent Mode v2, one loader, and named events beat a tag soup — from Google’s own consent guidance.
Kiwi Blog 17 articles · Sourced and dated
Conversion articles
Practical articles on websites, client portals, SaaS, and technical SEO. Understand the trade-offs before you invest in the build.
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How to show proof without fake case studies
Proof is a live artifact, a delivery pattern, or a walkthrough. Invented logos, lifts, and testimonials are not proof. A sequence for B2B studios and product teams.
CTA copy that names the next step instead of 'submit'
A button should name the outcome of the click. 'Start a project' beats 'Submit' because the buyer already knows what happens next. A practical sequence, common mistakes, and what to prepare before you brief a studio.
How many B2B form fields you actually need
Every extra field trades completion rate for information you could ask on a call. Collect only what the follow-up process uses in the first 24 hours. A practical sequence, common mistakes, and what to prepare before you brief a studio.
B2B homepage first-screen checklist: buyer, outcome, proof, action
A homepage first screen works when a stranger can answer who it is for, what changes, why it is credible, and what to do next without scrolling. A practical sequence, common mistakes, and what to prepare before you brief a studio.
How to run a B2B pricing page when you do not publish prices
You can still help buyers self-select without a price list: name commercial models, what drives scope, and what a request must include. A practical sequence, common mistakes, and what to prepare before you brief a studio.
96% of B2B sellers expect self-serve buying, 17% have built it — the 2026 execution gap
Buyers want to self-serve 87% of the journey, and 93% would check out online if allowed — yet only 17% of sellers have a self-serve path at scale. The checked 2026 data on where the gap is, what buyers still need a human for, and how to build the hybrid funnel that closes it.
Service page structure that helps B2B buyers self-qualify
Service pages convert when they answer best-for, outcome, not-for, and first step before they list features. A practical sequence, common mistakes, and what to prepare before you brief a studio.
Stop treating bounce rate as the conversion diagnosis
Bounce rate mixes satisfied readers, wrong-fit visitors, and broken pages. Diagnose with enquiry quality, scroll to proof, and form starts. A practical sequence, common mistakes, and what to prepare before you brief a studio.
Comparison pages that help B2B buyers without attacking competitors
Buyers compare. A useful comparison page states dimensions, honest limits, and who should pick the other option. A practical sequence, common mistakes, and what to prepare before you brief a studio.
AI traffic converts 23x better — or 22% better. Both cite studies. How to read 2026 conversion data
Five named studies measure the same phenomenon and disagree by two orders of magnitude. The 2026 evidence on AI referral conversion, why your benchmark is a rumor, the vendor claims that omit a denominator, and the levers that still hold up.
Analytics, consent, and pipeline: measure without collecting by default
You can measure the funnel and still default analytics to off. Consent Mode, one loader, and named conversion events beat a tag soup. A practical sequence, common mistakes, and what to prepare before you brief a studio.
Information architecture for B2B sites with more than one audience
Multi-audience sites fail when every group shares one vague homepage. IA should route by job, then by offer. A practical sequence, common mistakes, and what to prepare before you brief a studio.
What to do when your website cannot explain the offer simply
If the team needs a meeting to explain the offer, the site will too. Clarity is a sequence: buyer, problem, outcome, then product. A practical sequence, common mistakes, and what to prepare before you brief a studio.
Why your B2B website gets traffic but not qualified buyers
If traffic arrives and serious enquiries do not, the first screen is failing to name the buyer, the outcome, and one next step. A practical sequence, common mistakes, and what to prepare before you brief a studio.
How to put proof on a B2B website without fake testimonials
If you cannot name a client, do not invent one. Use process proof, sourced industry data, and this-site-as-artifact until a publication release exists. A practical sequence, common mistakes, and what to prepare before you brief a studio.
The B2B landing page anatomy that converts in 2026
Outcome-first messaging, trust above the fold, minimal forms, and speed — the 2026 anatomy of B2B landing pages that turn traffic into pipeline.
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