Kiwi Blog 20 articles · Sourced and dated
Practical articles on websites, client portals, SaaS, and technical SEO. Understand the trade-offs before you invest in the build.
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Google’s destination-experience policy incorporates the Coalition for Better Ads. Sticky ads, auto-playing noisy video, and prestitial overlays are how a paid landing page gets disapproved even when the product is legal.
Credit-card applications are restricted financial advertising. Licenses, local disclosures, and Meta’s financial-products rules apply. A checklist that starts with the product, not the carousel.
Advertising credit cards, issuing, and card-linked payments is restricted financial advertising on Google and Meta. Treat licenses, APR disclosures, and destination review as the campaign. Lifestyle creative comes last.
Specialist crypto display networks exist because walled gardens ban ICOs, DeFi, and unlicensed exchanges. Buying that inventory does not make the product legal, brand-safe, or honest. A due-diligence guide.
Meta requires a recognized license and written permission, via Meta Business Suite, to promote crypto exchanges, trading, lending, and wallets that buy, sell, swap, or stake. News, tax, and storage-only wallets are documented exceptions.
Paid clicks inherit the page. Destination policy, AdsBot, Better Ads, and ordinary usability all hit the same URL. A pre-flight that is cheaper than a week of wasted Search or Meta spend.
A conversion is an event you defined, fired after a real action, under a consent state the tag is allowed to use. Consent Mode v2 and the EU user consent policy sit on top of Google Ads conversion tracking.
Google’s 2026 crypto ads rules: education and mining hardware can run without certification; exchanges and wallets need licenses plus Google certification in approved countries; ICOs, DeFi, unhosted wallets, and affiliate aggregators stay banned.
AdsBot checks that the final URL works, matches the display domain, is crawlable, and is not a maze of pop-ups. A practical 2026 checklist from Google’s Destination Requirements policy — not a ROAS story.
Financial products and services ads must follow local law, and in many countries a Google verification of licenses and registration numbers. What the 2026 process changed — and what it does not certify.
Search is query-shaped demand. Performance Max is Google’s inventory blender. For B2B, the useful question is whether you can name the query and the landing page — not which campaign type is ‘best’.
Destination-not-accessible and destination-not-crawlable often mean AdsBot got a 403, a geo wall, or a robots.txt deny. How to allow the ads crawler without indexing operator routes.
GDN is Google’s owned-and-operated plus partner inventory under Google Ads policies. Open exchanges are a different contract. ads.txt, Better Ads, and destination rules decide whether you should be there at all.
Initial coin offerings, DeFi trading protocols, token liquidity pools, and unhosted wallets are prohibited on Google Ads. Meta bans ICOs and requires licenses for exchange-like products. This is consumer protection, not a misunderstanding.
In 2026 Meta lets advertisers fund accounts with USDC through third-party partners who convert to local currency. That is how you pay the bill. It is not permission to advertise a token.
Meta bans payday loans, short-term loans of 90 days or less, binary options, CFDs, ICOs, and penny auctions. These are not appeal-and-tweak categories. They are no.
How you fund Google Ads or Meta Ads is billing. Cards remain the default; Meta’s USDC partner rail is optional. Neither method is a targeting strategy or a policy waiver.
From 24 August 2026 YouTube counts a public view when playback starts. TrueView billable views still use the older watch-or-interact thresholds. Mixing those numbers is how teams invent performance.
Google may cap impressions on YouTube, Gmail, Play, and Discover for advertisers it does not yet treat as qualified. Verification, policy history, and account maturity are the documented levers — not a secret bid trick.
Duration, resolution, companion banners, and YouTube hosting rules for non-skippable in-stream, bumpers, and Shorts. A production checklist from Google Ads Help, not a creative manifesto.
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