B2B live demo environment vs a slide deck
A walkthrough environment beats a pitch deck when buyers need to see jobs, empty states, and failure — not a montage. How to scope a demo you can actually show.
Kiwi Blog 17 articles · Sourced and dated
Launch articles
Practical articles on websites, client portals, SaaS, and technical SEO. Understand the trade-offs before you invest in the build.
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What to improve after you launch the site
After launch, work from evidence: which pages start enquiries, where mobile fails, and which queries 404. A practical sequence, common mistakes, and what to prepare before you brief a studio.
Announcement page or product site: pick one for launch week
Two URLs splitting the story confuse press and buyers. Pick a canonical and redirect the rest. A practical sequence, common mistakes, and what to prepare before you brief a studio.
Founding story vs buyer problem: what belongs on the first screen
Your origin story is for About. The first screen is the buyer's problem. A practical sequence, common mistakes, and what to prepare before you brief a studio.
Launch-day checklist for a B2B startup site
Launch day is DNS, forms, analytics, and a human answering. Everything else is decoration. A practical sequence, common mistakes, and what to prepare before you brief a studio.
Domain, email, and the boring trust basics of a launch
A mismatched From: address and a parked domain leak more trust than a missing illustration. A practical sequence, common mistakes, and what to prepare before you brief a studio.
What a pre-seed website actually needs
A pre-seed site needs a clear problem, a way to talk, and honesty about stage. It does not need a blog of 200 posts. A practical sequence, common mistakes, and what to prepare before you brief a studio.
Put analytics consent on the launch site from day one
Shipping analytics 'just for a week' without consent is how you inherit a cleanup. Default off, one loader, ads denied. A practical sequence, common mistakes, and what to prepare before you brief a studio.
How to brief a startup launch landing page
A launch page brief is audience, offer, proof you actually have, and the one action. A practical sequence, common mistakes, and what to prepare before you brief a studio.
The legal pages a launch site actually needs
You need privacy, cookies if you use them, and terms that match what the form collects. You do not need a novel. A practical sequence, common mistakes, and what to prepare before you brief a studio.
What to do when the launch message is not clear
If three cofounders pitch three products, the landing page will too. Lock one sentence before you lock the layout. A practical sequence, common mistakes, and what to prepare before you brief a studio.
Who owns what before a startup launch
Launches slip when DNS, analytics, legal, and the tweet all have no owner. A practical sequence, common mistakes, and what to prepare before you brief a studio.
How to launch a startup website before the product is finished
You can launch demand without pretending the product is done. The page must say what exists now and what happens next. A practical sequence, common mistakes, and what to prepare before you brief a studio.
A pricing page when you still sell by proposal
Say how you sell. Do not invent tiers to look like a public SaaS if you are not one. A practical sequence, common mistakes, and what to prepare before you brief a studio.
A waitlist page that qualifies, not just collects emails
A pile of emails is not demand. Ask for the job to be done, then reply. A practical sequence, common mistakes, and what to prepare before you brief a studio.
Keep the website and the pitch deck on the same offer
Investors and buyers should not meet two companies. Align the problem, outcome, and traction language. A practical sequence, common mistakes, and what to prepare before you brief a studio.
The startup website launch checklist for day one
Everything a startup website needs before launch: messaging, analytics and consent, SEO foundations, performance, and the redirect map — in sprint order.
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