Kiwi Blog 161 articles · Page 2 of 7
Practical articles on websites, client portals, SaaS, and technical SEO. Understand the trade-offs before you invest in the build.
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Initial coin offerings, DeFi trading protocols, token liquidity pools, and unhosted wallets are prohibited on Google Ads. Meta bans ICOs and requires licenses for exchange-like products. This is consumer protection, not a misunderstanding.
Proof is a live artifact, a delivery pattern, or a walkthrough. Invented logos, lifts, and testimonials are not proof. A sequence for B2B studios and product teams.
In 2026 Meta lets advertisers fund accounts with USDC through third-party partners who convert to local currency. That is how you pay the bill. It is not permission to advertise a token.
Meta bans payday loans, short-term loans of 90 days or less, binary options, CFDs, ICOs, and penny auctions. These are not appeal-and-tweak categories. They are no.
A tenant-safe client portal checks every object against workspace membership, denies by default, and logs authorization. A checklist drawn from OWASP access-control guidance.
Static export fits a B2B marketing site that can be files on an edge CDN. It does not fit an authenticated portal. A 2026 decision guide from Next.js deploy docs.
Portal email and chat alerts should persist in an outbox, retry with a bound, and complete per channel. Fire-and-forget fetch from the request handler is how messages disappear.
Custom operator panels beat rented internal-tool platforms when the queue is the product, data cannot leave your account, or you must own the source. A decision sequence, not a vendor dunk.
An operator console is a queue plus a detail pane, not a dashboard collage. IA, selected state, and a mobile back path matter more than charts.
Rent a portal platform when the workflow is generic and lock-in is acceptable. Custom-build when you need the git remote, the data, and the right to change the product without a vendor roadmap.
WebAuthn Level 3 is a W3C Recommendation as of August 2026. Passkeys and pasteable passwords both satisfy WCAG 2.2 accessible authentication. A sequence for B2B portal logins.
How you fund Google Ads or Meta Ads is billing. Cards remain the default; Meta’s USDC partner rail is optional. Neither method is a targeting strategy or a policy waiver.
View Transitions can make route changes feel continuous. They are optional, must respect reduced motion, and should never delay LCP. A 2026 implementation note from the W3C module.
From 24 August 2026 YouTube counts a public view when playback starts. TrueView billable views still use the older watch-or-interact thresholds. Mixing those numbers is how teams invent performance.
Google may cap impressions on YouTube, Gmail, Play, and Discover for advertisers it does not yet treat as qualified. Verification, policy history, and account maturity are the documented levers — not a secret bid trick.
Duration, resolution, companion banners, and YouTube hosting rules for non-skippable in-stream, bumpers, and Shorts. A production checklist from Google Ads Help, not a creative manifesto.
The first month after handoff is where missing runbooks, env vars, and ownerless DNS show up. A practical sequence, common mistakes, and what to prepare before you brief a studio.
After launch, work from evidence: which pages start enquiries, where mobile fails, and which queries 404. A practical sequence, common mistakes, and what to prepare before you brief a studio.
Only 3% of transactions involve an AI agent, yet 89% of merchants are preparing. The checked 2026 data on ACP, UCP, AP2 and x402, the in-ChatGPT-checkout myth, and the three cheap things worth building now.
Two URLs splitting the story confuse press and buyers. Pick a canonical and redirect the rest. A practical sequence, common mistakes, and what to prepare before you brief a studio.
A button should name the outcome of the click. 'Start a project' beats 'Submit' because the buyer already knows what happens next. A practical sequence, common mistakes, and what to prepare before you brief a studio.
Every extra field trades completion rate for information you could ask on a call. Collect only what the follow-up process uses in the first 24 hours. A practical sequence, common mistakes, and what to prepare before you brief a studio.
A homepage first screen works when a stranger can answer who it is for, what changes, why it is credible, and what to do next without scrolling. A practical sequence, common mistakes, and what to prepare before you brief a studio.
You can still help buyers self-select without a price list: name commercial models, what drives scope, and what a request must include. A practical sequence, common mistakes, and what to prepare before you brief a studio.
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