Kiwi Blog 161 articles · Page 4 of 7
Practical articles on websites, client portals, SaaS, and technical SEO. Understand the trade-offs before you invest in the build.
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Without a working agreement you get status theatre. Write tools, hours, definition of done, and who accepts work. A practical sequence, common mistakes, and what to prepare before you brief a studio.
Procurement goes faster when security, accessibility, ownership, and hosting are written before visual concepts. A practical sequence, common mistakes, and what to prepare before you brief a studio.
Drift starts when tokens are copied by eye. Generate one source into both files, or pick code as source of truth. A practical sequence, common mistakes, and what to prepare before you brief a studio.
Accessible forms name the field, describe the error, and keep the value. 'Invalid' is not a message. A practical sequence, common mistakes, and what to prepare before you brief a studio.
Future you will not remember why the data model looks like that. A dated log is cheaper than a rewrite. A practical sequence, common mistakes, and what to prepare before you brief a studio.
Your origin story is for About. The first screen is the buyer's problem. A practical sequence, common mistakes, and what to prepare before you brief a studio.
A hire is leverage when the work is steady and the manager exists. A studio is leverage when you need senior output before that seat is filled. A practical sequence, common mistakes, and what to prepare before you brief a studio.
Citable pages open with a direct answer, date their numbers, and keep entity facts consistent across the site. A practical sequence, common mistakes, and what to prepare before you brief a studio.
A useful enquiry names the goal, the constraint, the decision owner, timing, and investment context. You do not need a finished spec. A practical sequence, common mistakes, and what to prepare before you brief a studio.
A useful proposal names scope, milestones, fees, owners, and handover. Decks that only show moodboards are not commercially complete. A practical sequence, common mistakes, and what to prepare before you brief a studio.
If Search Console says the URL is not indexed, no amount of copywriting will rank it. Fix crawl, canonicals, and robots first. A practical sequence, common mistakes, and what to prepare before you brief a studio.
Studios fail as shadow IT. Give them the same repo, the same CI, and the same definition of done. A practical sequence, common mistakes, and what to prepare before you brief a studio.
If the HTML export already contains the offer, crawlers do not need a client render. Do not hide primary copy behind useEffect. A practical sequence, common mistakes, and what to prepare before you brief a studio.
If you cannot tab to the action and see focus, neither can a chunk of your users. A practical sequence, common mistakes, and what to prepare before you brief a studio.
Transfer is pairing, a runbook, and a recorded deploy — not a 90-page PDF dumped on the last day. A practical sequence, common mistakes, and what to prepare before you brief a studio.
Launch day is DNS, forms, analytics, and a human answering. Everything else is decoration. A practical sequence, common mistakes, and what to prepare before you brief a studio.
A mismatched From: address and a parked domain leak more trust than a missing illustration. A practical sequence, common mistakes, and what to prepare before you brief a studio.
You do not need a magazine. You need crawlable URLs, a sitemap, and pages that answer one question each. A practical sequence, common mistakes, and what to prepare before you brief a studio.
LCP is usually a hero image, a web font, or a blocking script. Pretending it is 'the CMS' delays the fix. A practical sequence, common mistakes, and what to prepare before you brief a studio.
llms.txt is a courtesy map for machines. It is not a ranking lever. Keep it consistent with the live site. A practical sequence, common mistakes, and what to prepare before you brief a studio.
Quotes that fuse the public site and the logged-in product hide the expensive part. Price them as two releases with two acceptance lists. A practical sequence, common mistakes, and what to prepare before you brief a studio.
WCAG 2.2 asks for a 24px minimum; 44px is still the practical mobile bar for primary actions. A practical sequence, common mistakes, and what to prepare before you brief a studio.
Paginated lists are unique pages. Give them canonicals, crawlable links, and titles that include the page number. A practical sequence, common mistakes, and what to prepare before you brief a studio.
A pre-seed site needs a clear problem, a way to talk, and honesty about stage. It does not need a blog of 200 posts. A practical sequence, common mistakes, and what to prepare before you brief a studio.
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